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First to Market

We approached this project with a sports programming division of the major global corporation that was responsible for sports broadcasts with a strategy to gain competitive advantage.

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Business Problem

The competition has intensified in the traditional channel. The business needs to find alternate solution to prevent corporate disinvestment.

Prioritize

Focusing on introducing more than 19 sports with detailed analytics through Digital Channels to attract customers from the leading competitors.

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Customize

  • New Animation & Simulation

  • Game Trax/ Stats

  • Social Login

  • Ad & Customer Analytics

Improvise

  • Reducing vendor spending

  • Establishing a distributed Agile model spread over three countries

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Key Results

  • First in Market to launch 19+ Sports in a Digital Channel

  • Increased $5MM in Ad revenue

  • 24% gain in Growth share

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